Here's how Google search results be manipulated for specific keywords.

Google search results can be influenced and optimized for specific keywords through a variety of legitimate methods known as search engine optimization (SEO). These methods include:

Content Optimization: Creating high-quality content that is relevant to the target keywords can improve search rankings. This involves using the keywords naturally within the content, including headings, titles, and meta descriptions.
Link Building: Acquiring high-quality backlinks from reputable websites can signal to Google that your website is authoritative and relevant, potentially improving its ranking for specific keywords.
Technical SEO: Optimizing website structure, improving site speed, implementing schema markup, and ensuring mobile-friendliness can enhance a website’s visibility in search results.
User Experience: Providing a good user experience, such as fast load times, easy navigation, and mobile optimization, can indirectly impact search rankings.
Local SEO: For businesses targeting local customers, optimizing for local search terms and ensuring consistency in NAP (Name, Address, Phone number) information across online directories and platforms can improve local search rankings.

While these are legitimate methods to improve search rankings, attempting to manipulate search results through deceptive or spammy techniques, known as black hat SEO, can result in penalties from Google, including being removed from search results altogether.

Google continuously updates its algorithms to provide users with the most relevant and high-quality search results, making it challenging to manipulate search results for specific keywords over the long term using unethical tactics.