Newera Investments: SEO Campaign Case Study for SAGovernments

Client Overview:

SAGovernments is a comprehensive business directory focusing on governmental institutions and agencies across South Africa. The platform serves as a vital resource for citizens, businesses, and government entities to locate and connect with various governmental bodies efficiently, also providing vacancy listings for people search for job opportunities within the Government, Public & Private Sector.

Campaign Objective:

The primary objective of the SEO campaign for SAGovernments was to enhance its online visibility and increase organic traffic to the website. The aim was to achieve higher rankings on search engine results pages (SERPs) for relevant keywords and keyphrases related to governmental directories and services in South Africa.

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Strategy Implemented: Newera Investments conducted a thorough analysis of SAGovernments’ website, identifying areas for optimization and improvement. The following strategies were implemented:

  1. Keyword Research: Extensive keyword research was conducted to identify high-volume, relevant keywords and keyphrases related to governmental directories and services in South Africa. This research helped in targeting the most valuable keywords for optimization.

  2. On-Page Optimization: Newera Investments optimized the website’s on-page elements, including meta titles, meta descriptions, headings, and content, to align with the targeted keywords. This optimization aimed to improve the website’s relevance and visibility for search engines.

  3. Content Creation: High-quality, informative content focusing on governmental directories, services, and related topics was created and optimized for SEO. This content not only provided value to users but also helped in improving the website’s authority and relevance in search engine algorithms.

  4. Link Building: A strategic link building campaign was executed to acquire high-quality backlinks from authoritative websites in the government sector and related industries. These backlinks enhanced the website’s domain authority and credibility, contributing to improved search engine rankings.

  5. Technical SEO: Newera Investments conducted a comprehensive audit of the website’s technical aspects, including site speed, mobile-friendliness, and crawlability. Technical optimizations were implemented to ensure optimal performance and accessibility for both users and search engines.

Results Achieved:

Following the implementation of the SEO campaign, SAGovernments witnessed significant improvements in its online visibility and organic search performance. The key results achieved include:

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  • 131,000+ Clicks: The website generated over 131,000 clicks from organic search traffic, indicating a substantial increase in user engagement and website visits.


  • 2.78 Million Impressions: The website received an impressive 2.78 million impressions on search engine results pages, highlighting its enhanced visibility among the target audience.


  • Average Position of 10: The average position of the website on SERPs improved to 10, indicating that the majority of targeted keywords ranked within the first page of Google and other search engines.


  • 1,000+ Keyphrases Indexed on First Page: Over 1,000 keyphrases were indexed and appeared on the first page of Google search results, with positions typically ranking within the top 10 spots.

Performance Report
Acquisition Overview Partial
Acquisition Overview Partial 2
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Report Overview Partial

The SEO campaign implemented by Newera Investments for SAGovernments proved to be highly successful in achieving the set objectives of enhancing online visibility and driving organic traffic to the website. Through strategic optimization strategies, content creation, and link building efforts, the website experienced significant improvements in search engine rankings, resulting in increased clicks, impressions, and keyphrase visibility on SERPs. The collaboration between Newera Investments and SAGovernments exemplifies the effectiveness of tailored SEO strategies in achieving tangible results and driving business growth in the digital landscape.

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